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$28, The first trend identified in Mintel’s 2023 Global Consumer Trends report was that consumers were refocusing on themselves after spending the last two years putting their own needs on the back burner and adopting a community mindset. Read this guide to beauty ecommerce trends to dig into the key stats, ecommerce strategies, and his explanation innovation defining the industry in 2023. 15 Best Drugstore Cosmetics Experimental hair colours remain a perma-trend on social media as much as IRL, but this year the palette has taken on an under-the-sea theme as we all dived into ‘mermaidcore’. Blame it on the forthcoming remake of Disney’s The Little Mermaid or the runway’s preoccupation with lacquered skin, wet-look hair and oceanic palettes, but this trend looks set to stay. Kantar's purchase panels track what people buy, where they buy, and their usage of beauty products. By studying shoppersrsquo purchasing data, we can provide unique and valuable insights into consumer behaviours, channel landscapes, growth opportunities, competitor landscapes, the product mix, and how to cope with the impact of inflation.